It is common for consumers to feel anxious and confused when faced with too many choices. And when we consider that most customers compare dozens of options across brands before buying a mattress, the staggering number of possibilities only serves to thwart decision-making.
So we analyzed representative sleep types and designed specific product lines to serve each of them. What we saved with our direct-to-consumer model, we invested back into manufacturing, allowing us to use higher quality components to differentiate our models while we also tightened our quality-control pipeline.
We opened our first store in September of 2007 on 9th street in San Francisco, proudly debuting our radical new retail model—serene, stress-free shopping, high-quality products, reasonable prices, and thoughtful customer care. That model resonated with people, and we quickly built a loyal following. Despite being a new brand, we soon were able to expand, opening two additional sleep shops in California (Berkeley and Venice Beach) and one in New York City (Soho). We also carefully increased our partnerships with furniture retailers and hotels. We have extended our customer-first ethos to our online shop, established in 2007, which serves Keetsa sleepers across the United States and Canada, offering free shipping to most locations.
The dual values of creating an honest product and an honest, stress-free shopping experience continues to motivate us—and continues to drive our success. More than 60% of Keetsa sales come from existing customers and the people they have referred, and we will never take that customer appreciation for granted—ever.
We resolved to create sleep shops that provided a more comfortable, pleasurable, and customer-centric experience. An environment where customers felt free to test out all available products, an environment where customers were supported by sleep consultants interested only in their individual needs—not in making a sale.
Eco-Friendly Cloud Mattresses